Audio Marketing is very much a ‘non intrusive’ medium.
Consider sandwich boards, posters, signage etc. Your customers give them a second glance, and yes, they subliminally take onboard the information. However, that’s momentary.
With audio marketing your customers are continuously absorbing the information and messages you’re sending, without giving a moments thought.
No need to be standing in front of your banner or stand. Your visitors can be going about their business throughout your store or premises, while subliminally picking up information and messages about your business.
Consider this.. a ‘2 for 1’ offer on a banner or sandwich board VS a ‘2 for 1’ offer playing through your store music system. As customers pass through your premises, which do you think will generate a better return?